Thursday, December 26, 2019

The Psychometric Test and the Employee Selection Process...

The Psychometric Test and the Employee Selection Process Most employers want the ‘perfect fit’ for any position vacant for recruitment. They always tend to want the best man suitable for the job, technically and interpersonally. The common ways of recruiting an employee is by application forms, curriculum vitae, and interviewing sessions. Most candidates are polite at interviews just to put across a good impression to the interviewer. Just interviewing someone is not enough to know if you have the right person for the job. Ability can be relatively easy to assess through interviewing and skills testing. Testing interpersonal skills is another issue. To reduce the risk of hiring the wrong person, the use of psychometric†¦show more content†¦According to Nick article, it wholeheartedly agrees with the fact that psychometric tests are a very efficient part of the selection procedure in an organisation. However it also states that psychometric tests have yielded good results at a high percentage in the business sector. He discusses how they were used during the First World War to vet the soldiers. He explains the different ways psychometric test are used to identify different aspects of the individual. Thee different ways included stress tests, which were used to evaluate an individual’s ability to handling pressure. While others, are used to probe inner machinations of the mind. The said most common type of psychometric test used in the World War I was the Myers Briggs. The Myers Briggs test is a technique that claims to produce a representation of person’s preferences using four scales. These scales include the following: . Extraversion/ Introversion . Sensate/Intuitive . Thinking/Feeling . Judging/Perceiving The scales are combined to produce 16 personality types. The recruiting officers accept the most suitable personality trait. The article also states that although the psychometric test may be used to find the right person for the job, it may also be misleading as the only way to access whether a person is suitable for the job is by actually doing the job. COMMENT The use of psychometric tests is veryShow MoreRelatedPsychometric Tests And Why Do Employers Use Them?1582 Words   |  7 PagesIntroduction What are psychometric tests and why do employers use them? Psychometrics came as a consequence from the theories in psychology which tried to find out if there was a way to measure a person’s intelligence.The first types of the psychometric tests were developed by Sir Francis Galton in the late 1800’s, and were later modified by psychometricians James McKeen Cattell and Charles Spearman. Today, psychometric tests are usually used by employers in recruitment and selection process in order to measureRead MoreThe Different Forms of Psychometric Tests Essay1365 Words   |  6 PagesForms of Psychometric Tests Describe the different forms of Psychometric tests commonly used by employers to assist in employee selection and comment on the advantages and disadvantages of their use. Since the beginning of civilization, employers have testing prospective workers in order to select suitable candidates. Original tests would have been a rigidly controlled standardized system of examinations. However in 1883 Galton produced the first psychometric testsRead MoreA Summary of Modern Practices in Employee Recruitment and Selection Methods1451 Words   |  6 PagesA summary of modern practices in employee recruitment and selection methods Business revolves around people. It’s the people in the business that run it so therefore it’s always important to have the best employee to do it. That is why selection is such an important aspect of any organisation, small time or bigger. It is fundamental to the performance of any business or establishment that the personnel that it employs are competent to fill the role, and enhance the companies overall performanceRead MorePsychometric Test Essay2725 Words   |  11 PagesRecruitment and selection are the core activities of the HR department in any organization as it is directly linked to the employees of the organization. These processes are not only important but also the most difficult as it involves a lot of cost on the part of the company. Unlike the recruitment process the selection process also involves a lot of cost in terms of interviews and tests in conducting the selection of the employees.. Many of us already know that the psychometric tests are commo nlyRead MoreHow Do Industrial Relations And Employee Contracts Impact Recruitment And Selection Procedures?1558 Words   |  7 Pagesskills necessary to tackle the job at hand. For example, Apple outsources thousands of manufacturing jobs to countries like China, Korea in order to save time and money. B. How do industrial relations and employee contracts impact recruitment and selection procedures? Industrial relations and employee contracts play a big role in recruiting and selecting the right staff. Making sure the workplace terms and conditions are equally fair and having these conditions set out in an agreement, contract or awardRead MoreAttracting Talent and Recruitment, CIPD1149 Words   |  5 Pagesï » ¿Introduction This paper sets out the proposed method for attracting talent and recruitment of a new HR Officer. In order to ensure that there is a structured induction programme and handover period, it is recommended that the recruitment process be set in motion in the near future. Four Factors that will affect our talent planning Budget Forecasting The amount of work that will be coming in i:e seasonal work for retailers A company constantly should be forecasting to help prepare for changesRead MoreRecruitment and Selection Strategies for the Client1325 Words   |  5 PagesRecruitment and selection strategies for the client Introduction The most vital recruitment and selection strategies used to attract potential employees include recruitment agencies, adverts in local media, employee referrals, and newspaper advertisements. As the workforce continues to be highly diversified, issues arise on whether various organizations use different recruitment strategies to get the right individuals for the job. It is evident that companies succeed by employing various recruitmentRead MoreHrm. Recruitment and Selection Report1715 Words   |  7 Pagesand selection report. February 2008 1770 Words Human Resources Management. Human Resources Management (HRM) is described by Michael Armstrong in A Handbook of Human Resource Management Practice as â€Å"strategic and coherent approach to the management of an organizations most valued assets - the people working there who individually and collectively contribute to the achievement of the objectives of the business† . One of the main parts of HRM is the process of recruitment and selection, whichRead MoreThe Importance Of A Suitable Individual For A Position1537 Words   |  7 Pagesfor a position they currently hold and are finding out that it can be difficult to monitor and ensure that all possible steps are taken to ensure that each interview carries the same validity and reliability. Ensuring that every stage in the selection process has the same validity and reliability is imperative so that all candidates being evaluated are measured against the same standard and have an equal opportunity of being selected. This also ensures that the organizatio n gets the best possibleRead MoreRecruitment Selection: Myers Briggs1568 Words   |  7 Pagesis a psychometric test used to measure psychological preferences in how a person makes decisions and perceives their surrounding environment. A mother-daughter pair, Katherine Briggs and Isabel Myers developed the test based on the typological theories of Carl Gustav Jung. After more than fifty-years of research and development, the MBTI has become the most widely used and respected personality tool. Eighty-nine companies out of the US Fortune 100 make use of it for recruitment and selection, or

Tuesday, December 17, 2019

Physics in Aircrafts Essay - 682 Words

Physics in Aircrafts All you need to know about the role physics plays in the flight of an aircraft. Introduction Many people are amazed with the flight of an object, especially one the size of an airplane, but they do not realize how much physics plays a role in this amazing incident. There are many different ways in which physics aids the flight of an aircraft. In the following few paragraphs some of the many ways will be described so that you, the reader, will realize physics at work in the world of flight. Principles of Flight First of all you will have to understand the principles of flight. An airplane flies because air moving over and under its surfaces, particularly its wings, travels at different velocities, producing a†¦show more content†¦This principle also covers the flow over surfaces, such as airplane wings. Airplane wings are designed to direct air to flow more rapidly over its upper surface than over its lower surface. As a result, the air above the wing travels at an increased speed, producing a region of reduced pressure. The pressure below the wing, which is therefore greater, exerts an upward force, or lift, on the wing. Lift Lift is the third factor in which physics aids the flight of an aircraft. Lift is influenced by a variety of different things, such as area, tilt of the wing, and on the speed of the aircraft. Wing area influences lift; the more of the wing that is exposed to the air, the greater the lift. The up or down tilt of the wing, usually called its angle of attack, contributes to or detracts from lift. As a wing is tilted upward, that is, as its angle of attack is increased, its lift increases. The air passing over the top of an uptilted wing must travel a greater distance and thus produces a greater pressure differential between the upper and lower surfaces. Airplane speed has a great influence on lift. The faster the air moves over and under the surfaces of an airplane, the greater the pressure differential and, as a result, the greater the lift. As an airplane flies on a level course, the lift contributed by the wing and other parts of the structure counterbalance the weight of the plane. Within certain limits, if the angle of attack isShow MoreRelatedPavel Alekseyevich Cherenkov and the Cherenkov Effect1078 Words   |  4 PagesThe 1958 Nobel Prize in Physics was awarded to Pavel Alekseyevich Cherenkov, Ilya Frank and Igor Tamm for the discovery and the interpretation of the Cherenkov Effect. Cherenkov radiation is the electromagnetic radiation emitted by particles moving through a medium faster than the speed of light in the same medium. It was fist a detected by Soviet scientist Pavel Alekseyevich Cherenkov, of who the effect is named after and a theory was later developed by Ilya Frank and Igor Tamm. Cherenkov’s contributionsRead MoreEssay on The Physics of Flight1582 Words   |  7 PagesThe Physics of Flight The trials and tribulations of flight have had their ups and downs over the course of history. From the many who failed to the few that conquered; the thought of flight has always astonished us all. The Wright brothers were the first to sustain flight and therefore are credited with the invention of the airplane. John Allen who wrote Aerodynamics: The Science of Air in Motion says, â€Å"The Wright Brothers were the supreme example of their time of men gifted with practicalRead MoreNewton’s Laws of Motion in Modern Aircrafts1087 Words   |  5 Pages1949, by the famous inventor Frank Whittle (FindtheData, n.d.). The principles behind how a jet-engine powered aircraft works associate with many laws of physics, from Newton’s Law of Inertia to the Third Law of Motion. 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The goal of this framework is to provide the means for rapid design of aircraft by integrating simulation of the craft closely with the design process(13) Split into a plane model and three subsystems Simulation-subsystem - evaluates current model, Editor-subsystem - An intuitive but powerful interface that allows modification of design, and the Utilities-subsystem - Provides a variety ofRead MoreA Brief Biography of Luis Walter Alvarez691 Words   |  3 Pages1932 and earning his phD in 1936 was not the end of his scientific interest. Luis Walter Alvarez continued to study science and physics. He was credited with many necessary discoveries about subatomic particles for which he earned the Nobel Prize in physics. His work did not stop there. He was a co-developer in the creation of the â€Å"ground-control approach system† for aircraft during the 1940’s. Luis Walter Alve rez had a very significant role in the development Manhattan Project, in which he suggestedRead MoreThe Engineering Of Mechanical Engineering919 Words   |  4 Pagesthe use of material science and physics for the design, manufacturing, analysis and maintenance of mechanical systems. This area requires a good understanding of the core engineering concepts such as mechanics, thermodynamics, kinematics, structural analysis, material science, and electricity. With all these, mechanical engineers have to be conversant with tools like computer-aided design, industrial equipment and machinery, transport systems, cooling systems, aircraft, robotics, watercraft medical

Monday, December 9, 2019

Successful Supermarkets Woolworths Australia

Question: Discuss about the Successful Supermarkets Woolworths Australia. Answer: Problem Identification Woolworths Australia is one of the most successful supermarkets in Australia that has been known for its famous liquor brands as well as food retailing services. Despite its successful history and goodwill, the company has started to receive complains from the customers. Customers are complaining that some of their favorite brands are sometimes missing from the shelves alongside unfair pricing of the available goods. Thus, the main problem that the company is currently facing is the risk of losing the faith of their customers to other supermarkets in the country. Given the stiff competitions that are continued to be posed by other supermarkets in Australia offering the same service, Woolworths Australia has a lot to do if should remain competitive in the market. It should be noted that satisfying the needs of the customers has always been the core objective of a majority of successful companies and organizations in various parts of the world. More importantly, customers are importan t stakeholders that play significant roles in propelling the success of most business firms. Thus, Woolworths Australia has an underlying urgency of embracing all possible sets of innovative mindsets and creativity that can be used to restore the faith of their customers (apolu, 2011). Consequently, it is clear that the firm does not have proper methods of pricing their goods as shown by the concerns that have been raised by the customers so far. Perhaps, something is wrong with the pricing model that company is using or may the people who have been deployed to conduct market analysis for the firm have failed in their duties. As a company that dominates the market of liquor and foods, Woolworths Australia should be in touch with the customers all the time. Hence, the fact that the firm is losing the attention of its customers means that the problem is essentially a matter of urgency. Apart from that, concerns have also been raised regarding the customer care services that are being offered by the supermarket. Some customers have been complaining that they usually wait for long hours unattended alongside going through a long period of time before their queries are attended. In fact, it is also unfortunate to highlight that even after presenting their queries; very f ew customers always manage to get their concerns being addressed accordingly. Thus, in short, Woolworths Australia has problems that if left unattended are likely to cost them their esteemed customers and consequently reduce their profit margins. Thus, the major issues of concern that company is supposed to address is its lack of proper pricing of goods, absence of some of the favorite brands of goods for some customers, and poor customer care services (Tsvetkova, Gustafsson Wikstrm, 2014). Benefits of The Proposed Innovation The implementation of our innovation will be beneficial to Woolworths Australia in various ways. To begin with, the company will be in a position to boost its good will in the face of the public. More importantly, addressing the needs of the members of the public will be the best measure that will be employed to spread the good name of the firm to the other members of the public. Besides that, various supermarkets have been established in Australia lately offering the same goods and services that are also offered by Woolworths Australia. Hence, embracing our proposed innovation will be major step in ensuring that the competitive advantage of the firm in the market is beyond average. The fact is that various firms are trying to establish their positions in the market by coming up with quality services, goods, and customer care services. However, Woolworths Australia has good will and good history with the services and goods that it has been offering to its customers. Therefore, should the firm improve on the areas that have raised the concerns of the customers; it will not be surprising if it becomes the best supermarket in Australia in terms of the quality of goods that are offered as well as fair pricing and finally exceptional customer care services (Zwaal Eringa, 2010). Far from that, embracing our innovation will assist Woolworths Australia to create good relationship with its potential customers in terms of being free to express their concerns and suggestions. More importantly, it is extremely devastating that the company does not have quality customer care service at the moment. Nonetheless, the solution that will be provided will ensure that such issues have been addressed. Perhaps, firms and supermarkets that are currently successful in the sector of selling goods directly to the consumers have customer care services that have been established accordingly to ensure that the concerns of the customers have been addressed on timely and efficient manner. Thankfully, the innovation that we have aligned for the company will create a remarkable platform for ensuring that customer services that are offered by the firm are superb and with high degree of quality. In retrospect to that, the innovation has been designed to meet the goals and missions of th e firm. For instance, one of the core goals of the firm is to improve their profit margins significantly and that there are no better ways of achieving that other than by ensuring the needs of the customers have been satisfied. It should be noted that, just like many other firms in Australia that are offering direct services to the consumers, Woolworths Australia also depends of the willingness of the customers to embrace the goods that are being offered for the achievement of sustainability. Thus, our proposed solution will not only assist the firm to meet its short-term concerns but also to meet it long-term goals (Schuurman et al., 2016). Strategic Plan We understand that the major problem that Woolworths Australia is facing now is the increase in the number of complains and concerns that are essentially retrieved from the customers. Thus, it is not surprising that the company has started to lose its public image and good will. On that regard, the strategic plan that we have designed to ensure that the firm remains profitable and competitive is to organize an advertisement plan that will necessitate the capturing of the attention of the customers to ensure that they remain loyal to the goods and services that are offered to them. On that regard, advertisement through the public televisions of the country as well as public newspapers will be the core strategic plan that the company should employ to boost its public awareness. It should be noted that some sections of the firms customers are not aware about some of the new goods and services that are available to them. In fact, some of the substitute goods that can be used to replace s ome of the missing brands are entirely not available to the awareness of the public. Thus, advertisements will not only assist the supermarket to ensure that people are aware about the substitute brands that can serve their interests, it will also capture their attention in the sense that they will be able to learn more about some of the new goods that have been brought into the market (Schmitt, 2014). Far from that, there are other remote areas that are not aware about the goods and services that are being offered at Woolworths Australia. Thus, other than depending on the good will of the company and the use of the word of mouth that are likely to be spread by the customers who would be substantially satisfied by the goods, advertisements will play significant roles in ensuring that all the potential customers from remote areas are aware about some of the goods and services that are offered at the supermarket. More importantly, the company should also incorporate its fair pricing intervention into the advertisements that will be projected to the members of the public to ensure that they are aware about the service as well as goods that are offered by the company. Far from that, recruiting new employees will also be part of the strategic plans that should be employed by Woolworths Australia if it is to maintain its dominance and success in the market. Perhaps, it is extremely devas tating that some sections of the firms customers are not satisfied with the customer care services that are being offered to them. Thus, incorporating recruitment programs as part of the strategic plans of the supermarket will create a remarkable platform for instilling particular sets of cultures amongst the employees of the firm. Perhaps, hospitality should be the core priority of the trainers. The employees who will be assigned the responsibilities of handling the companys customer care services should have the capabilities of understanding the needs of their customers and ensuring that they are provided with every aspect of the services that they may require (Stampfl, 2015). Project Options Analysis The underlying problem that Woolworths Australia is currently facing is sensitive and requires urgency to address. Thus, the management of the company would be required to create a quality analysis team to conduct the analysis of the various possible solutions and options that are likely to be constructive in addressing its underlying concerns and needs. On that regard, the quality analysis team will be required to analyze the extent of the problem the supermarket is currently facing to ensure that the solution that would be tabled will have significant improvement to the productivity of the firm. In fact, it is advisable that the supermarket through the quality analysis team should conduct a pre-test to determine the actual concerns of the customers. Thus, they can achieve that by creating a room for interviewing their customers and aligning their views and concerns (Cantamessa Montagna, 2015). Perhaps, there are various possible solutions that may be employed to address the problem that Woolworths Australia is currently facing. However, the quality analysis team that the firm should employ will be required to ensure that the final pieces of solutions that will be incorporated into the cultural structure of the firm can be integrated easily with the goals and missions of the firm. More importantly, the solution that the quality analysis team will choose should ensure that the needs of the customers are prioritized whatsoever. Also, the fact that boosting the underlying profit margins of the firm is amongst the core objectives of Woolworths Australia means that the solution that the quality analysis team is supposed to approve should necessitate the improvement of the productivity levels of the firm (Schuurman et al., 2016). Delivery of The Recommended Solution Woolworths Australia can boost its productivity and the good will that it has been struggling to create for many years in various ways. To begin with, the firm should design measures for ensuring that the missing favorite brands that are preferred by some groups of their customers are mad available. Thus, the company has a great task to fulfill in ensuring that its supply chain management is working accordingly. More importantly, the firm should contact its management team that deals with handling of its supply issues to ensure that the stock of the company does not run out. Besides that, the supply team of the supermarket should also ensure that substitute product are available at the supermarket to ensure that they serve the needs and concerns of the customers in case they find that their preferred brands or products are missing (Bakan Yildiz, 2010). In retrospect to that, the firm should also conduct market research in Australia to determine the actual needs of the customers before coming with brands of goods that will address the consumer needs. Since creating a competitive advantage over other competitors in the market is the core priority of the supermarket, the firm should design a marketing plan that will foresee the appropriation of ground personnel in potential market areas including remote areas to boost the effectiveness of venturing into the opportunity of providing their customers with quality goods and customer care services. Consequently, ground personnel will be instrumental in collecting market information and presenting the preferences of the customers to the company. Moreover, ground personnel will also be utilized to update the company about the actual state of the market at the ground level (Rainey, 2012). Apart from that, the firm should also work on coming up with a combination of HR policies that will enhance the productivity of its workers regardless of their cultural diversity as well as extending their market campaigns to include other remote parts of Australia. It is worth to highlight that the firm is aware about the significance of cultural diversity in the workplace and should incorporate the intervention as one of the initiatives that will be utilized in seizing opportunities as well as designing rational ways of addressing the upcoming challenges that the supermarket is likely to encounter in future. The company should also be willing to conduct a thorough pricing and marketing analysis as well as coming up with cheap ways of production and purchasing of goods from the producers to ensure that they remain competitive in the market by providing the brands of goods that are preferred by the customers as well as ensuring the their goods are subjected to fair pricing to boost t heir affordability. In short, the solutions that Woolworths Australia is supposed to employ to address its underlying concerns and problems are within reach. Consequently, the company should provide their customers with their preferred brands of goods at fair prices alongside working on improving their customer care services. By so doing, the firm will not only be able improve its profitability, it will also be in a position to address the needs of their customers and boost their goodwill to further significant levels. More importantly, the above proposed innovations will not only address the short-term concerns of the firm, it will also ensure that the firm is in a better position of meeting its long-term goals (Kurke, 2010). Net Present Value Net present value is usually used as a tool for determining whether the company will make improvements in its underlying profit margins or not. Net Present value= (Cash inflows from the investment activities of Woolworths Australia) - (Costs of the investments undertaken by the supermarket) For instance, if the cash inflows that the firm has received from its investment activities are $1,000,000 and the cost of the investments is $785,000. Then the NPV of the firm will be: NPV = $1,000,000-$785,000 = $215,000. That means that the company will have made a profit of $215,000 from the investment. Bibliography Bakan, Ismail, and Bulent Yildiz. "Innovation Strategies and Innovation Problems in Small and Medium-Sized Enterprises: An Empirical Study."Innovation Policies, Business Creation and Economic Development(2010): 177-211. Web. Cantamessa, Marco, and Francesca Montagna. "Innovation in Business and Society."Management of Innovation and Product Development(2015): 1-15. Web. apolu, Gkhan. "The Meaning of Innovation and Entrepreneurship in Developing Countries."Innovation Policies, Business Creation and Economic Development(2011): 85-91. Web. Kurke, Lance B. "The Phenomenology of Creativity, Innovation, and Entrepreneurship."Innovation Policies, Business Creation and Economic Development(2010): 95-111. Web. Rainey, David L. "Sustainable Business Development: Overview and Guiding Principles."Sustainable Business Development Inventing the Future through Strategy, Innovation, and Leadership(2012): 13-71. Web. Schmitt, Julia. "Development of Research Design and Methodology."Social Innovation for Business Success(2014): 31-42. Web. Schuurman, Dimitri, Bastiaan Baccarne, Lieven De Marez, Carina Veeckman, and Pieter Ballon. "Living Labs as Open Innovation Systems for Knowledge Exchange: Solutions for Sustainable Innovation Development."IJBIR International Journal of Business Innovation and Research10.2/3 (2016): 322. Web. Stampfl, Georg. "Business Model Innovation at the Contextual Level (Conceptual Model Development)."The Process of Business Model Innovation(2015): 193-216. Web. Tsvetkova, Anastasia, Magnus Gustafsson, and Kim Wikstrm. "Business Model Innovation for Eco-innovation: Developing a Boundary-Spanning Business Model of an Ecosystem Integrator."Eco-Innovation and the Development of Business Models(2014): 221-41. Web. Zwaal, Wichard, and Klaes Eringa. "Assessment Development Centers in a Problem-based Learning Environment."Educational Innovation in Economics and Business V Educational Innovation in Economics and Business(2010): 399-416. Web.

Monday, December 2, 2019

Nineteen Eighty Four George Orwell Essay Example

Nineteen Eighty Four George Orwell Essay Nineteen Eighty-Four – George Orwell In part 1 of Nineteen Eighty-Four Orwell introduces us to the many means of control used by the Party to maintain power over the people. These tools of power are of many kinds and are extremely effective. For example some use technology, some come under the category of propaganda and some can be discussed in relation to structure of government. All these systems combine into a brutally effective machine for dominating the population, as the book’s main protagonists, Winston and Julia, discover. They discover late in the novel that the Party is utterly without human sympathy and empathy, and exercises power not to order human life according to any beneficial principal, but only to keep power. It is impossible to defeat a regime so single-minded. George Orwell’s main contention in the novel is to show that, if a completely power-driven totalitarian government ever came into power, it would stay there. It would become an irresistible and therefore permanent authoritarian government for all mankind. The Party’s effectiveness is partly due to the technology of the time which allows the party comprehensive powers of surveillance. By means of telescreens and hidden microphones across the city, the party is able to monitor its members almost all of the time. In addition there are surveillance helicopters that fly around peering into people’s windows; there is no privacy at all. With this constant observation there is no escape, â€Å"your worst enemy, he reflected, was your own nervous system. At any moment the tension inside you was liable to translate itself into some visible symptom†. We will write a custom essay sample on Nineteen Eighty Four George Orwell specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Nineteen Eighty Four George Orwell specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Nineteen Eighty Four George Orwell specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The party’s use of technology makes control over the citizens brutal and extremely effective. The brutal control is also due to the constant propaganda that acts as psychological stimuli designed to overwhelm the mind’s capacity for independent thought. With the help of telescreens a constant stream of propaganda is always heard, designed to make the Party’s shortcomings seem like triumphant successes. â€Å"Big Brother is watching you†, citizens are constantly reminded with huge posters of Big Brother and slogans printed everywhere. Propaganda plays a big part in the dominating control the Party olds over Oceania. The Party also uses a method to weed out the malcontents and rebels. This helps them construct a completely controlled civilization. The party sets traps, lays bait and tempts rebels towards an organization that offers hope but tragically doesn’t exist. It gives them an illusion that there is a way to oppress the Party, but it traps them like a Venus fly trap and â€Å"vaporizes† them. So, Winston and Julia are led unknowingly into the shop of Mr Charrington who, we learn, is not a mere prole but a member of the thought police. Winton is lulled into the trap early as he buys the diary from Charrington’s shop and slowly is dragged into renting a room above it. A nostalgia for the past and a desire for privacy is what drives them and this plays directly into the hands of the Party. Another tempting trap devised by the Party is Emanuel Goldstein’s Brotherhood, which Winston and Julia both fall into. What emerges from O’Brien’s deception of Winston and Julia is the fact of the Party’s complete inhumanity. The Party expects the human desire for happiness and freedom to rise up from time to time, but, because of its commitment to power, it has found a system to cull out individuals who experience this desire and destroy them. The Party’s use of traps allows them to catch the rebels easily which in turn allows them to maintain total control. The Party’s control is complete and final. Through many systems their superior control comes with ease, hand in hand with the suppression of the human spirit and hope.